The Cumbre Awards

2021 NMPRSA Cumbre Awards

 

Every year the New Mexico Chapter of PRSA celebrates the annual Cumbre Awards in recognition of the outstanding public relations campaigns and tactics put forth by New Mexico’s communications professionals.

Early Deadline: Friday, July 23, 2021, 5 p.m. MT (save $25 per entry)

Standard Deadline: Friday, July 30, 2021, 5 p.m. MT

FINAL/Late Deadline: Friday, August 6, 2021, 5 p.m. MT ($25 late fee per entry)

Nominations for NMPRSA Industry Awards Due: Friday, Sept. 10, 2021, 5 p.m. MT

  • Lee and Marie Hirst Vista Award
  • Ted B. Sherwin Member of the Year
  • Jennifer Riordan Community Service Award

For instructions on how to submit above nominations, or to learn more about the qualifications to be nominated, please visit: http://nmprsa.org/awards.

If you would like to serve as a judge for the Greater Connecticut Chapter’s awards (August/September 2021 time commitment), please contact 2021 Cumbre Awards Chair Brenna Moore at Moore@VisitABQ.org.

Call for Entries 2021

The time is here! Submit your 2020 Cumbre Awards here. Click the button to view the full Call for Entries.

Click here to begin your award submissions. (External site.)

 

Have questions on some Cumbre Awards best practices?

Watch the video below to learn more about what to keep in mind when drafting your submissions.

Reach out to us

For questions, please contact Cumbre Awards Co-Chair Brenna Moore.

2020 Cumbre Award Winners

View/Download PDF version here.

Lee & Marie Hirst Vista Award

Annemarie Henton

Greg Johnston Board Member of the Year

Hilma Chynoweth

Ted B. Sherwin Member of the Year

Nancy Partridge

Best Show – Campaign (Tie):

Sandia National Laboratories, Sandia Labs’ 70th Anniversary

Carroll Strategies, New Mexico Child Care and Education Association

 

Campaign Award Winners

Bronze: Sunny505, Spaceport America Cup

Bronze: Sandia National Laboratories, Eubank Gate Security Improvement Project

 

Silver: PK Public Relations, In’Toon With Native American Culture and Opioid Overdose Prevention

Silver: James Korenchen Public Relations, Hyatt Regency Hill Country Establishes a Name for Itself as an Award-Winning Destination

Silver: James Korenchen Public Relations, JKPR Debuts “Sunday Funday” Promotion at Hyatt Regency Lost Pines Resort & Spa

Silver: James Korenchen Public Relations, “Screamer: Never, Ever Steal from a Banshee” Introduced to the Irish Community

Silver: Albuquerque Economic Development, Inc. (AED), 505 Awards: Leadership in Economic Development

 

Gold: Sandia National Laboratories, Sandia Labs’ 70th Anniversary

Gold: Sandia National Laboratories, Union Negotiation Communications

Gold: Carroll Strategies, New Mexico Child Care and Education Association

Gold: Carroll Strategies, Cub Scout Recruitment

Gold: The Waite Company, Because You Just Never Know

Gold: James Korenchen Public Relations, Tamaya Horse Rehabilitation Program Helps Save Abandoned Horses In New Mexico

Gold: James Korenchen Public Relations, Education Trust Board Helps New Mexican Families Save for College with its 529 Plan

Gold: Siarza Social Digital, Carrie Tingley Hospital Foundation’s 25th Annual Mudd Volleyball

Gold: Siarza Social Digital, Albuquerque’s 4th Annual Taste of Nob Hill

Best of Show – Tactic:

James Korenchen Public Relations, Cinco de Mayo Influencer FAM at Hyatt Regency San Antonio 

Tactic Award Winners

Bronze: Albuquerque Economic Development, Inc. (AED), Lights, Camera, Action: Why Albuquerque Has Emerged as the Premier Hot Spot for the Film Industry

Bronze: James Korenchen Public Relations, Hyatt Regency Tamaya and JKPR Take a Multifaceted Approach to Media Relations

 

Silver: Visit Albuquerque, 2019 Traditions of Albuquerque Press Trip

Silver: James Korenchen Public Relations, Hyatt Regency Lost Pines Resort & Spa Debuts New Holiday Travel Experience

Silver: Sandia National Laboratories, Solar Tower Virtual Event

Silver: Sandia National Laboratories, 2019 HPC Report

Silver: Albuquerque Economic Development, Inc. (AED), The Stop Bagging Start Bragging Video

Silver: Sunny505, Sacred Wind Media Relations

 

Gold: James Korenchen Public Relations, Cinco de Mayo Influencer FAM at Hyatt Regency San Antonio 

Gold: James Korenchen Public Relations, Cirque du Soleil “Corteo” Premieres in Rio Rancho

Gold: James Korenchen Public Relations, TripAdvisor Media Relations

Gold: Siarza Social Digital, New Mexico Public Relations Society of America’s New Website Design & Build

Gold: Siarza Social Digital, The Jennifer Riordan Foundation’s New Website Design & Build

Gold: Siarza Social Digital, Rio Grande Down Syndrome Network’s 10th Annual Buddy Walk Logo

Gold: Siarza Social Digital, 66 Diner’s Social Media 2019

Gold: Carroll Strategies, Pebble Labs

Gold: Carroll Strategies, Girls Join Scouts BSA

Gold: Sandia National Laboratories, Sandia National Laboratories’ 2019 Economic Impact and New Labs Director News Conference

Gold: Sandia National Laboratories, Vignettes: Just Because You Can, Doesn’t Mean You Should

2019 Cumbre Award Winners

View/Download PDF version here.

Lee & Marie Hirst Vista Award

Susan Bradley

Greg Johnston Board Member of the Year

Lynn Pitcher Komer

Ted B. Sherwin Member of the Year

Hilma Chynoweth

Jennifer Riordan Community Service Award (Inaugural)

Annemarie Henton

Best Show – Campaign:

Siarza Social Digital, ABQ Mudd Volleyball Campaign

 

Campaign Award Winners

Bronze: James Korenchen Public Relations, Promoting Monumental Meetings at Hyatt Regency St. Louis at The Arch

Bronze: Sandia National Laboratories, Sandia Labs’ Social Networks

Bronze: The Garrity Group, 2018 Albuquerque International Balloon Fiesta Social Media

Bronze: PK Public Relations, ¿Por Qué? Why Spanish Language Is A Dose of Reality to Fight New Mexico’s Opioid Epidemic

Bronze: James Korenchen Public Relations, Tamaya Horse Rehabilitation Fundraiser to Help Rescue Abused and Abandoned New Mexico Horses

Bronze: James Korenchen Public Relations, Grand Hyatt San Antonio Reveals $19 Million Makeover

Bronze: The Waite Company, There is Another Way

 

Silver: James Korenchen Public Relations, Meet in the Heart of Texas at Hyatt Regency Hill Country Resort & Spa

Silver: The Waite Company, Taos Spring Arts

Silver: Siarza Social Digital, SOMOS ABQ 2018

Silver: Siarza Social Digital, Rio Grande Down Syndrome Network 2018 Buddy Walk

Silver: Siarza Social Digital, Albuquerque Navy Week

Silver: James Korenchen Public Relations, Find Your Escape at Hyatt Regency Lost Pines

Silver: James Korenchen Public Relations, Hyatt Regency Austin Partners with YETI Coolers for One-of-a-Kind Travel Package

 

Gold: Siarza Social Digital, ABQ Mudd Volleyball Campaign

Best of Show – Tactic:

The Waite Company, Visit Taos + 5280 + Texas Monthly Advertorials

 

Tactic Award Winners

Bronze: James Korenchen Public Relations, Bringing Hyatt Regency Tamaya’s Native American Experience to Life through Virtual Reality

Bronze: Sandia National Laboratories, The World’s Most Durable Alloy

Bronze: Visit Albuquerque, 2018 Elements of Albuquerque Press Trip

Bronze: Sandia National Laboratories, for Sandia National Laboratories Research Magazine

Bronze: The Garrity Group, 2018 beWellnm Social Media Influencer Program

Bronze: Sandia National Laboratories, Sandia’s Zero Heroes

Bronze: The Garrity Group, 2018 Albuquerque International Balloon Fiesta Social Media

Silver: The Waite Company, Mark Armijo Academy Logo

Silver: James Korenchen Public Relations, TripAdvisor Media Relations

Silver: James Korenchen Public Relations, St. Louis Residents Rappel Over The Edge to Raise Money for Special Olympics

Silver: The Waite Company, Instantly Experience [Taos]

Silver: PK Public Relations, A Dose of Reality About Social Media and Addiction Stigma

Silver: The Waite Company, Ferrate Solutions Launch Materials

Silver: Sandia National Laboratories, 2018 Sandia National Laboratories High Performance Computing Annual Report

 

Gold: James Korenchen Public Relations, Dragon Lights Albuquerque Returns to New Mexico

Gold: James Korenchen Public Relations, Promoting Pet Friendly Travel to Hyatt Regency Lost Pines

Gold: The Waite Company, Visit Taos + 5280 (52-80) + Texas Monthly Advertorials

Gold: Siarza Social Digital, 66 Diner

2018 Cumbre Award Winners

View/Download PDF version here.

Lee & Marie Hirst Vista Award

Steve Carr

Greg Johnston Board Member of the Year

Brenna Moore

Ted B. Sherwin Member of the Year

Julianne Phares

Best Show – Campaign:

Caroll Strategies, Calgene Step Therapy Reform 

 

Campaign Award Winners

Bronze: The Waite Company, Mother’s Day Whitewater Races 2018

Bronze: Caroll Strategies, Flying Star

Bronze: Griffin & Associates, Anderson Air Corps

Bronze: SiarzaSocial Digital, Everest Apothecary – High Quality, Handcrafted Cannabis

Bronze: Impronta, STEM Matters Mixers

 

Silver: PKPublic Relations, Vote Different Santa Fe

Silver: Inpress, LLC, Light Among Ruins

Silver: The Waite Company, beWellnn Open Enrollment 2018 Outreach and Education New Mexico

 

Gold: Caroll Strategies, Calgene Step Therapy Reform

Gold: Caroll Strategies, 20×20

Gold: The Waite Company, New Mexico Business Portal

Gold: Caroll Strategies, Santa Fe Prep Summer Teachers’ Colloquium

Gold: The Waite Company, Visit Taos Fall/Winter 2017 PR & Marketing

 

 

 

 

 

 

 

 

 

 

Best of Show – Tactic: (Tie)

Siarza Social Digital, 2017  ABQ Mudd Volleyball Tournament – Benefitting Carrie Tingley Hospital Foundation

The Waite Company, Yuletide in Taos Influencer Trip

 

Tactic Award Winners

Bronze: James Korenchen Public Relations,  Cabela’s Grand Opening Media Relations

Bronze: Griffin Associates, Albuquerque Rapid Transit ART Start

Bronze: Griffin Associates, Sauce Pizza & Wine Albuquerque Grand Opening Press Kit

Bronze: Sandia National Laboratories, Sandia National Laboratories Corporate Overview

Bronze: The Waite Company, Hurricane Harvey Recovery Mission

Bronze: Griffin Associates, Albuquerque Bernalillo County Water Utility Authority Facebook

Bronze: James Korenchen Public Relations, Hyatt Regency Tamaya Buyout Program Feature Stories

Bronze: Griffin Associates, Los Alamos County Visitors Guide

Bronze: Sandia National Laboratories, Sandia Lab’s Social Media

Bronze: James Korenchen Public Relations, Cirque du Soleil “OVO” Media Relations

Bronze: James Korenchen Public Relations, UNM Comprehensive Cancer Center Media Relations

 

Silver: PKPublic Relations, Vote Diffrerent Santa Fe

Silver: Visit Albuquerque, Native Albuquerque Press Trip

Silver: Griffin & Associates, The Carlisle re-Groundbreaking

Silver: Griffin & Associates, Gallup Social Media

Silver: Simply Social Media, 2017 @SimplySantaFeNM InstaMeet Series at The Santa Fe Opera

Silver: James Korenchen Media Relations, Trip Advisor Media Relations.

 

Gold: Siarza Social Digital, 2017 ABQ Mudd Volleyball Tournament – Benefitting Carrie Tingley Hospital Foundation

Gold: The Waite Company, Yuletide in Taos Influencer Trip