2021 NMPRSA Cumbre Awards
Every year the New Mexico Chapter of PRSA celebrates the annual Cumbre Awards in recognition of the outstanding public relations campaigns and tactics put forth by New Mexico’s communications professionals.
Early Deadline: Friday, July 23, 2021, 5 p.m. MT (save $25 per entry)
Standard Deadline: Friday, July 30, 2021, 5 p.m. MT
FINAL/Late Deadline: Friday, August 6, 2021, 5 p.m. MT ($25 late fee per entry)
Nominations for NMPRSA Industry Awards Due: Friday, Sept. 10, 2021, 5 p.m. MT
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Lee and Marie Hirst Vista Award
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Ted B. Sherwin Member of the Year
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Jennifer Riordan Community Service Award
For instructions on how to submit above nominations, or to learn more about the qualifications to be nominated, please visit: http://nmprsa.org/awards.
If you would like to serve as a judge for the Greater Connecticut Chapter’s awards (August/September 2021 time commitment), please contact 2021 Cumbre Awards Chair Brenna Moore at Moore@VisitABQ.org.
Call for Entries 2021
The time is here! Submit your 2020 Cumbre Awards here. Click the button to view the full Call for Entries.
Click here to begin your award submissions. (External site.)
Have questions on some Cumbre Awards best practices?
Watch the video below to learn more about what to keep in mind when drafting your submissions.
Reach out to us
For questions, please contact Cumbre Awards Co-Chair Brenna Moore.
2020 Cumbre Award Winners
View/Download PDF version here.
Lee & Marie Hirst Vista Award
Annemarie Henton
Greg Johnston Board Member of the Year
Hilma Chynoweth
Ted B. Sherwin Member of the Year
Nancy Partridge
Best Show – Campaign (Tie):Sandia National Laboratories, Sandia Labs’ 70th Anniversary Carroll Strategies, New Mexico Child Care and Education Association
Campaign Award Winners Bronze: Sunny505, Spaceport America Cup Bronze: Sandia National Laboratories, Eubank Gate Security Improvement Project
Silver: PK Public Relations, In’Toon With Native American Culture and Opioid Overdose Prevention Silver: James Korenchen Public Relations, Hyatt Regency Hill Country Establishes a Name for Itself as an Award-Winning Destination Silver: James Korenchen Public Relations, JKPR Debuts “Sunday Funday” Promotion at Hyatt Regency Lost Pines Resort & Spa Silver: James Korenchen Public Relations, “Screamer: Never, Ever Steal from a Banshee” Introduced to the Irish Community Silver: Albuquerque Economic Development, Inc. (AED), 505 Awards: Leadership in Economic Development
Gold: Sandia National Laboratories, Sandia Labs’ 70th Anniversary Gold: Sandia National Laboratories, Union Negotiation Communications Gold: Carroll Strategies, New Mexico Child Care and Education Association Gold: Carroll Strategies, Cub Scout Recruitment Gold: The Waite Company, Because You Just Never Know Gold: James Korenchen Public Relations, Tamaya Horse Rehabilitation Program Helps Save Abandoned Horses In New Mexico Gold: James Korenchen Public Relations, Education Trust Board Helps New Mexican Families Save for College with its 529 Plan Gold: Siarza Social Digital, Carrie Tingley Hospital Foundation’s 25th Annual Mudd Volleyball Gold: Siarza Social Digital, Albuquerque’s 4th Annual Taste of Nob Hill |
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2019 Cumbre Award Winners
View/Download PDF version here.
Lee & Marie Hirst Vista Award
Susan Bradley
Greg Johnston Board Member of the Year
Lynn Pitcher Komer
Ted B. Sherwin Member of the Year
Hilma Chynoweth
Jennifer Riordan Community Service Award (Inaugural)
Annemarie Henton
Best Show – Campaign:Siarza Social Digital, ABQ Mudd Volleyball Campaign
Campaign Award WinnersBronze: James Korenchen Public Relations, Promoting Monumental Meetings at Hyatt Regency St. Louis at The Arch Bronze: Sandia National Laboratories, Sandia Labs’ Social Networks Bronze: The Garrity Group, 2018 Albuquerque International Balloon Fiesta Social Media Bronze: PK Public Relations, ¿Por Qué? Why Spanish Language Is A Dose of Reality to Fight New Mexico’s Opioid Epidemic Bronze: James Korenchen Public Relations, Tamaya Horse Rehabilitation Fundraiser to Help Rescue Abused and Abandoned New Mexico Horses Bronze: James Korenchen Public Relations, Grand Hyatt San Antonio Reveals $19 Million Makeover Bronze: The Waite Company, There is Another Way
Silver: James Korenchen Public Relations, Meet in the Heart of Texas at Hyatt Regency Hill Country Resort & Spa Silver: The Waite Company, Taos Spring Arts Silver: Siarza Social Digital, SOMOS ABQ 2018 Silver: Siarza Social Digital, Rio Grande Down Syndrome Network 2018 Buddy Walk Silver: Siarza Social Digital, Albuquerque Navy Week Silver: James Korenchen Public Relations, Find Your Escape at Hyatt Regency Lost Pines Silver: James Korenchen Public Relations, Hyatt Regency Austin Partners with YETI Coolers for One-of-a-Kind Travel Package
Gold: Siarza Social Digital, ABQ Mudd Volleyball Campaign |
Best of Show – Tactic:The Waite Company, Visit Taos + 5280 + Texas Monthly Advertorials
Tactic Award WinnersBronze: James Korenchen Public Relations, Bringing Hyatt Regency Tamaya’s Native American Experience to Life through Virtual Reality Bronze: Sandia National Laboratories, The World’s Most Durable Alloy Bronze: Visit Albuquerque, 2018 Elements of Albuquerque Press Trip Bronze: Sandia National Laboratories, for Sandia National Laboratories Research Magazine Bronze: The Garrity Group, 2018 beWellnm Social Media Influencer Program Bronze: Sandia National Laboratories, Sandia’s Zero Heroes Bronze: The Garrity Group, 2018 Albuquerque International Balloon Fiesta Social Media Silver: The Waite Company, Mark Armijo Academy Logo Silver: James Korenchen Public Relations, TripAdvisor Media Relations Silver: James Korenchen Public Relations, St. Louis Residents Rappel Over The Edge to Raise Money for Special Olympics Silver: The Waite Company, Instantly Experience [Taos] Silver: PK Public Relations, A Dose of Reality About Social Media and Addiction Stigma Silver: The Waite Company, Ferrate Solutions Launch Materials Silver: Sandia National Laboratories, 2018 Sandia National Laboratories High Performance Computing Annual Report
Gold: James Korenchen Public Relations, Dragon Lights Albuquerque Returns to New Mexico Gold: James Korenchen Public Relations, Promoting Pet Friendly Travel to Hyatt Regency Lost Pines Gold: The Waite Company, Visit Taos + 5280 (52-80) + Texas Monthly Advertorials Gold: Siarza Social Digital, 66 Diner |
2018 Cumbre Award Winners
View/Download PDF version here.
Lee & Marie Hirst Vista Award
Steve Carr
Greg Johnston Board Member of the Year
Brenna Moore
Ted B. Sherwin Member of the Year
Julianne Phares
Best Show – Campaign:Caroll Strategies, Calgene Step Therapy Reform
Campaign Award WinnersBronze: The Waite Company, Mother’s Day Whitewater Races 2018 Bronze: Caroll Strategies, Flying Star Bronze: Griffin & Associates, Anderson Air Corps Bronze: SiarzaSocial Digital, Everest Apothecary – High Quality, Handcrafted Cannabis Bronze: Impronta, STEM Matters Mixers
Silver: PKPublic Relations, Vote Different Santa Fe Silver: Inpress, LLC, Light Among Ruins Silver: The Waite Company, beWellnn Open Enrollment 2018 Outreach and Education New Mexico
Gold: Caroll Strategies, Calgene Step Therapy Reform Gold: Caroll Strategies, 20×20 Gold: The Waite Company, New Mexico Business Portal Gold: Caroll Strategies, Santa Fe Prep Summer Teachers’ Colloquium Gold: The Waite Company, Visit Taos Fall/Winter 2017 PR & Marketing
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Best of Show – Tactic: (Tie)Siarza Social Digital, 2017 ABQ Mudd Volleyball Tournament – Benefitting Carrie Tingley Hospital Foundation The Waite Company, Yuletide in Taos Influencer Trip
Tactic Award WinnersBronze: James Korenchen Public Relations, Cabela’s Grand Opening Media Relations Bronze: Griffin Associates, Albuquerque Rapid Transit ART Start Bronze: Griffin Associates, Sauce Pizza & Wine Albuquerque Grand Opening Press Kit Bronze: Sandia National Laboratories, Sandia National Laboratories Corporate Overview Bronze: The Waite Company, Hurricane Harvey Recovery Mission Bronze: Griffin Associates, Albuquerque Bernalillo County Water Utility Authority Facebook Bronze: James Korenchen Public Relations, Hyatt Regency Tamaya Buyout Program Feature Stories Bronze: Griffin Associates, Los Alamos County Visitors Guide Bronze: Sandia National Laboratories, Sandia Lab’s Social Media Bronze: James Korenchen Public Relations, Cirque du Soleil “OVO” Media Relations Bronze: James Korenchen Public Relations, UNM Comprehensive Cancer Center Media Relations
Silver: PKPublic Relations, Vote Diffrerent Santa Fe Silver: Visit Albuquerque, Native Albuquerque Press Trip Silver: Griffin & Associates, The Carlisle re-Groundbreaking Silver: Griffin & Associates, Gallup Social Media Silver: Simply Social Media, 2017 @SimplySantaFeNM InstaMeet Series at The Santa Fe Opera Silver: James Korenchen Media Relations, Trip Advisor Media Relations.
Gold: Siarza Social Digital, 2017 ABQ Mudd Volleyball Tournament – Benefitting Carrie Tingley Hospital Foundation Gold: The Waite Company, Yuletide in Taos Influencer Trip
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